Sally Atkinson MBA

A highly experienced communications and engagement professional, with a passion for nature and social justice

Experience

I'm a strategic communications and engagement leader with extensive experience in designing, launching and scaling alumni engagement programmes. Recognised for award-winning communications, innovative event delivery, and the ability to build strong networks across diverse communities.

Skills

Editing, proofreading and writing for print, web and email to engage audiences and drive fundraising priorities.
A team-orientated collaborator with a proven track record of working with cross-functional teams and key stakeholders to deliver high-impact projects aligned with organisational strategy.

Technical

Email communications and database management, monitoring and evaluation. Volunteer and membership programme management using tailored alumni software. Digital content creation through Canva Pro and Adobe Creative apps, and content publishing via web content management systems, and across social media channels.
Six different printed editions of Falmer magazine on a table with reading glasses

“As editor of our award-winning alumni and University publication, Falmer, Sally brought alumni stories to life with clarity and warmth, carefully sourcing and curating content to instil pride and build greater loyalty and affinity.”

Dr Marina Pedreira-Vilarino

Hello.

After 13 years of fostering an engaged, global alumni network at the University of Sussex, I’m keen for a fresh challenge and would relish the opportunity to bring my skills and experience to an organisation that is making an impact in the world. Recent career highlights include:

  • Growing a global alumni programme to 12,700+ members
  • Co-delivering hybrid alumni speaker events featuring CEOs, recent graduates and students
  • Leading multi-channel communications to share world-leading research, stimulate engagement and drive interest in fundraising opportunities
Discover what I can bring to your organisation
Beyond work, I love encouraging wildlife into the garden, doing a variety of sports, and making things. The short video below includes some of my favourite outdoor activities…